"How often can you post to your blog?" is an extremely popular question, to which there is no right or wrong answer. Twice per month? Twice weekly? Twice a day? Just one time a day?
You'll find a lot of different blogs promoting different scheduling for blog posts. A lot of them recommend posting once or twice per week, maximum. Here's my take on the issue - the two blog posting schedules that matter, also to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you will need understand that there is absolutely no right/wrong answer for this question, as I've already stated. Different timings may or might not work for several types of blogs.
The following advice is not something that I believe works for every single blog, but it's what realy works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it's a myth that readers will undoubtedly be annoyed in the event that you update your blog daily. It's simply a myth, without real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It offers me more information when compared to a month of Sundays of autoresponder messages from any other blog.
Having said that, users also don't mind if you post only once a week. Honestly, readers are only seeking to see how they can benefit from your site - that's pretty much the only reason they're there and why they signed up to your e-mail list (unless they are friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'm going to provoke a substantial amount of controversy with this particular one, aren't I?
But yes - I really believe that posting multiple times per day can be beneficial to blogs. If for reasons uknown you're not available to post multiple times each day, then you should strive to post at least once a day. For pretty much 95% of people scanning this post, that's what you ought to be doing.
You need to definitely post this often in the event that you run one of the following blogs, or take part in among the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Internet marketing, and SEO tips. Basically, it offers valuable information to those who read this blog regularly.
To be branded as an authority in your niche, your site needs to have as much helpful, quality content on it. If that means posting 3-5 times a day, go ahead.
Most blogs on the web (including yours) will belong to this category.
Personal Blogs
Let's face it - personal blogs usually don't get much traffic. The prior rule about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your own personal blog unless you're A.) Hilarious or B.) An excellent writer who is able to hold people spellbound.
Chances are, you're not either. But let's just guess that you decide to go on and take up a personal blog regardless. You have to be posting once per day.
For some personal blogs, I wouldn't recommend more often than once each day (because hey - people prefer to have a little time to think about themselves, and not simply you).
However, once each day is usually necessary, if you wish any kind of traffic. Simply because that individuals who do follow and read your blog regularly obviously think you're an excellent writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are particular benefits you get from posting daily that you won't get if you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.
If they're notified quite often, which means you blog often. If you blog often, that means your blog is active and regularly providing content to your readers.
Everything said, this can not be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day imply that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, in comparison to blogs that post less frequently with exactly the same quality standards.
Case Studies
I recently came across a forum thread where an Internet marketer laid down his strategy to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap content writing jobs to freelance writers. He hired a lot of 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only one of his online businesses.
Let's take another example. A good friend of mine, for whom I recently guest posted, has a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views each day.
He posts at the least three times each day. And it's taken him a measly two years to be at where he is right now.
That's pretty good, if you ask me.
On The Other Hand...
However, this rule doesn't connect with all sorts of blogs. Actually, posting multiple times a day, and even once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that participate in already established, offline companies - Wal-Mart, for example. London Ontario Blog of blogs should not - I repeat, shouldn't post a lot more than twice a week (and really, once weekly is all you have to be doing).
Why?
Simply because those types of blogs aren't meant to be updated regularly. More often than not, they're simply about discounts, or business news.
They have no dependence on SEO (unless it's a local service people actually search for online). In essence, it's just a front that says "we're online too".
Do You Have Something Worthwhile TO STATE?
You have something worthwhile to state? Something that will in actuality help/inspire/motivate people? Do you?
You don't?
Then don't say anything.
Simple as that. If you're not sure about whether you should blog everyday, then blog if you have something to say.
However, make an effort to maintain some sort of consistency. If you get sudden post inspirations, then go ahead and write your blog posts, but don't publish them - yet.